The NAPRP Blog

By NAPRP Admin on 2/26/2012 3:21 PM

A furry keyboard is one of the things we deal with when we adopt pets. And although it might seem silly, this is exactly the type of thing you need to tell your adopters. When you are consulting with adopters, in the excitement of the moment, it's really easy to forget to mention some of the things we long-time pet owners take for granted. Read More »

By NAPRP Admin on 2/14/2012 5:43 AM

If it seems like your website isn't doing much for you, what can you do to keep people interested and coming back? The answer is quality content. Your content can provide information, entertainment, and when done well, can even inspire donations or adoptions. Read More »

By NAPRP Admin on 1/27/2012 6:40 AM

Telling your "happy endings" stories isn't just about promoting you or making your volunteers feel good. It's about promoting adoption in general. You never know who will read your happy tales and how it will affect them. When people feel better about choosing the adoption option, we all win. Read More »

By NAPRP Admin on 1/13/2012 12:43 PM

When you surf around humane sites, you really see how positive messages attract and negative messages repel. Instead of wasting energy tearing down others at every opportunity, we need to focus on building up our own organizations with positive messages that show the joys of adopting homeless pets. Read More »

By NAPRP Admin on 12/23/2011 7:01 AM

Feedback and ideas for combating the stigma that surrounds homeless pets. A recurring theme is that the animals themselves are the best advertisement we have. So get out there and tell everyone what wonderful pets rescues are. And happy holidays to you ;-) Read More »

By NAPRP Admin on 12/15/2011 6:12 AM

Rescues and shelters have a big PR problem. People obviously still think that if an animal is homeless, there must be something "wrong" with it. The problem is there are only so many altruistic people who want to save a life. Mostly it seems like we're preaching to the converted; folks like us who have adopted pets ourselves and understand how wonderful they are. But the word isn't spreading. How do we reach the unconverted and combat the stigma that surrounds homeless pets? Read More »

By NAPRP Admin on 11/29/2011 4:45 PM

What are your plans for your rescue group in the coming year? If you want to raise more money or get more publicity in 2012, now is the time to start outlining your fundraising and publicity plans. Planning doesn't have to be intimidating. All you need is a calendar, some paper, and ideas. Read More »

By NAPRP Admin on 11/10/2011 6:26 PM

November 13-19, 2011 is Pet Rescue and Adoption Week, which celebrates the human-animal bond and the people who are working to save homeless pets. During Pet Rescue and Adoption week, for each copy of Publicity to the Rescue sold, we're going to donate $5 to the rescue of the buyer's choice (they get to choose from a list of some of the rescues that were featured in the book). Please spread the word so more people will know how important the work you do really is! Read More »

By NAPRP Admin on 10/21/2011 6:24 AM

Amidst much barking, boxes of my new book Publicity to the Rescue arrive here and I share a couple of new fundraising opportunities Read More »

By NAPRP Admin on 10/17/2011 1:47 PM

One way to avoid burnout in rescue is to focus on those things you can do something about right now. Sometimes those things may seem small and insignificant. In fact, maybe you've heard the saying that you shouldn't "sweat the small stuff." That may be true of some things, but when it comes to your rescue, paying attention to the small stuff can make a huge difference to the animals. Read More »