The NAPRP Blog

By NAPRP Admin on 7/7/2011 5:09 PM

We often talk about "educating" people as if, once they knew the right thing to do for their animals, they'd do it. So here's my question for you: What do you do when smart people do stupid things? If they already know what they are doing is risking the animal's life, yet they continue to do it, what are you supposed to do? Read More »

By NAPRP Admin on 6/23/2011 4:59 PM

It's vital to treat your humane group like a business and behave professionally; nonprofit does not mean non-professional. Learn how to check the health of your nonprofit organization to prevent problems down the road. Read More »

By NAPRP Admin on 6/15/2011 9:35 AM

A press kit is a good thing to have on hand if and when the media knocks on your door. Ideally, you should have information about your organization ready in a form that is easily accessible to a journalist. If you can make a reporter's job easier, it might just be that little extra push that puts your name in the story instead of someone else's. Read More »

By NAPRP Admin on 5/31/2011 9:44 AM

Most people think about publicity in the context of bringing people to events or raising money. But publicity can bring you other benefits as well. You can use simple and affordable publicity tactics to recruit volunteers, find foster families and increase adoptions. Learn more at the teleseminar 5/31. Read More »

By NAPRP Admin on 4/28/2011 5:07 PM

It can be difficult to find foster moms and dads who can handle the idea of taking in a furry critter temporarily and then giving the animal up for adoption. Those volunteers may be vital to your organization, but often they are few and far between. Outside of the sheltering and rescue world, most people don't even know what fostering IS. Your job is to tell them. That's where publicity can help! Read More »

By NAPRP Admin on 4/20/2011 8:44 AM

Many rescue groups struggle to get get the word out about what they do, but it's not as difficult as it may seem to get noticed by the media. The key to getting publicity is to learn what makes the news. When you encounter news, whether online, in print, or on TV news, consider why the story was covered in the first place. How did the media outlet find out about it and why did they care? Then consider if there are elements of the story you could apply to your own situation. Read More »

By NAPRP Admin on 3/31/2011 4:08 PM

Attacks on people working in shelters and rescues are happening now. When passions run long, often misinformation is the rule. In our highly connected world, a lot of people don't let facts get in the way of their agenda. People from across the country or across the world who have never met you or visited your facility can spew inaccurate vitriol for any reason (or no reason at all). Learn how to prepare yourself against attacks. Read More »

By NAPRP Admin on 3/17/2011 8:23 AM

If you are one of the leaders of the group, you need to have a vision for what you want your rescue to look like in the future. Then you need to make sure everyone else shares the same vision for your organization too. Read More »

By NAPRP Admin on 3/4/2011 6:15 AM

Get free PR by telling us about your best publicity/pr success stories for inclusion in blog posts, Blog Paws presentation, and a book. Also although many people thought the Adopt a Pet stamps were gone, you can still get them from the post office. Read More »

By NAPRP Admin on 2/18/2011 2:18 PM

The next NAPRP expert teleseminar is Tuesday February 22. Caroline Chick, the Vice President of CCS and Susan Daffron will be talking about "The Role of Major Gift Philanthropy at Your Local Animal Rescue." Read More »