The NAPRP Blog

By NAPRP Admin on 9/20/2010 4:42 AM

Blogs are a personal way of connecting donors to nonprofits. It gives donors an inside view of your rescue group. Read More »

By NAPRP Admin on 9/16/2010 8:23 AM

Instead of seeking out the "next great thing," can you leverage donations, skills or opportunities you already have? With a little creative brainstorming, you'll probably find a lot of things in your environment that you could leverage. Read More »

By NAPRP Admin on 8/22/2010 12:32 PM

Sustainable fundraising focuses on contributions from individuals because according to studies, gifts from individuals comprise the largest percentage of donations. Developing relationships with your donors may not be as flashy as grants and big gala fundraising events, but it's the backbone of sustainable funding. Read More »

By NAPRP Admin on 8/2/2010 9:53 AM

Sometimes we all have to make hard choices. If you are afraid of "failing" consider the animals. Their needs should come before yours. The health and safety of the animals at your rescue needs to be your number one priority. If you can't care for them properly yourself, get them into a situation where they will be given humane care and the chance at a forever home. Read More »

By NAPRP Admin on 7/16/2010 4:45 AM

The best approach to getting donations is to always focus on what's in it for the business. What they want is the exposure. Supporting a charity makes THEM look good in the eyes of potential customers. Be sure to mention your sponsors in your advertisements, and make sure your sponsors know they'll be mentioned. Read More »

By NAPRP Admin on 7/7/2010 5:41 PM

Running a rescue isn't just about taking care of homeless animals. You need a lot of creativity and new ideas to do a good job, raise funds, and find new forever homes. Continuing to do what isn't working "just because" is a common mistake and a key reason many organizations struggle to even continue operating. Read More »

By NAPRP Admin on 6/21/2010 8:47 AM

Both dogs and humans benefit from training. Countless surveys have shown that people who train their adopted dogs are more likely to keep them. Every day, dogs are turned in to shelters and rescues because of simple behavior issues that could be solved by training. Classes can be a great "friend-raiser" and even a mini-fundraiser. Done well, classes can generate some great "word of mouth" marketing for your organization. Read More »

By NAPRP Admin on 6/3/2010 1:27 PM

We all talk about positive reinforcement for training dogs, but the same concept can be applied to people. Amidst the stress of the day-to-day business of running a shelter or rescue, positively reinforcing great behavior in humans is often overlooked. Have you positively reinforced anyone lately? Read More »

By NAPRP Admin on 4/23/2010 5:01 PM

Oddly enough, many organizations are so worried about offending their donors that they actually don't ask for donations in many of their communications. It's a recipe for disaster. You won't get donations if you don't ask. Read More »

By NAPRP Admin on 4/9/2010 8:37 AM

Our marketing efforts offer cues to what our organization is about to the world. You often see the word "branding" bandied about. But branding really is just providing an impression of who you are and what you represent. Read More »