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By NAPRP Admin on
1/27/2012 6:40 AM
Telling your "happy endings" stories isn't just about promoting you or making your volunteers feel good. It's about promoting adoption in general. You never know who will read your happy tales and how it will affect them. When people feel better about choosing the adoption option, we all win.
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By NAPRP Admin on
1/13/2012 12:43 PM
When you surf around humane sites, you really see how positive messages attract and negative messages repel. Instead of wasting energy tearing down others at every opportunity, we need to focus on building up our own organizations with positive messages that show the joys of adopting homeless pets.
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