The NAPRP Blog

By NAPRP Admin on 4/28/2011 5:07 PM

It can be difficult to find foster moms and dads who can handle the idea of taking in a furry critter temporarily and then giving the animal up for adoption. Those volunteers may be vital to your organization, but often they are few and far between. Outside of the sheltering and rescue world, most people don't even know what fostering IS. Your job is to tell them. That's where publicity can help! Read More »

By NAPRP Admin on 4/20/2011 8:44 AM

Many rescue groups struggle to get get the word out about what they do, but it's not as difficult as it may seem to get noticed by the media. The key to getting publicity is to learn what makes the news. When you encounter news, whether online, in print, or on TV news, consider why the story was covered in the first place. How did the media outlet find out about it and why did they care? Then consider if there are elements of the story you could apply to your own situation. Read More »

By NAPRP Admin on 3/31/2011 4:08 PM

Attacks on people working in shelters and rescues are happening now. When passions run long, often misinformation is the rule. In our highly connected world, a lot of people don't let facts get in the way of their agenda. People from across the country or across the world who have never met you or visited your facility can spew inaccurate vitriol for any reason (or no reason at all). Learn how to prepare yourself against attacks. Read More »